The Effects of Social Media on E-commerce
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If you run an eCommerce business, you’re probably well aware of the increasingly important role social media plays in the evolution of online shopping. With 93 percent of consumers turning to social media to help make buying decisions—and 90 percent of them saying they trust product recommendations from their peers—avoiding social media simply isn’t an option if you want to compete online.

In recent years social media has become more and more popular all around the world. The social platforms are a great opportunity for your eCommerce business to increase its customer base, learn more about their shopping habits and also build loyalty. Here we describe some of the advantages of using social networks for eCommerce in your business.
The use of social networks allows you to increase your customer base by building an online presence. Not only that, your marketing campaigns can include a target public that you would never be able to reach using local advertising.
Another advantage of social networks for eCommerce is that you can use your brand presence to tell your customers and followers what your business is about. And when you offer them great content, your followers are more likely to share what your brand is offering with their friends and family. In other words, the social networks will give your business more visibility.

Using the social networks can also be a way of announcing promotional campaigns and special offers, and you can use the online content to tell your public more about the personal side of your brand. In other words, the content can help you create a connection with your potential customers, increase your consumer base and also build loyalty towards your brand.

eCommerce can also benefit from the social networks through the participation and interaction with the customers. The social networks allow users to make comments, suggestions, requests and to share queries about your business. This can help you find exactly the type of product your potential customers are looking for.
The social networks enable you to set specific demographic goals so the products are displayed precisely to the target public at which you are aiming. As you are targeting a specific group of potential customers, you can achieve the maximum return on your marketing investment.

How Can Social Media Help Your Ecommerce Business Marketing
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How Can Social Media Help Your Ecommerce Business Marketing

Today, social media spending makes up a small fraction of most business’ marketing budgets. A recent Duke University survey found that, on average, social media spending accounted for just 9% of the overall budget. But that number is projected to expand to nearly 22% in the next five years.

Clearly, ecommerce marketers recognize the power of social media to connect with an audience. Facebook, Twitter, LinkedIn, and Instagram are nearly ubiquitous in our lives. They’re like the 21st-Century Main Street; we use them to communicate, find information quickly, and increasingly, to shop for products.

Despite its many advantages, social media is often still overlooked by a wide range of businesses. It seems that the medium of social media itself has become associated with a fickle audience, along with a quick and extremely temporary boost to a business’ performance and its brand popularity.

Perhaps one of the major reasons behind this is due to the fact that social media itself exploded in popularity during the early days. What was once regarded as a passing trend is now an integral part of people’s lives, with which they engage on a daily basis. Facebook, Twitter, LinkedIn, Tumblr, Google + and Instagram have all continued to go from strength to strength, and they seemingly attract new users with every passing second.

Now, millions of people are taking advantage of these services to engage with their friends and family, share pictures and content that they find interesting, interact with businesses in a personal and public way. From the perspective of a business, or a marketer, this is a massive opportunity.

As a forum for marketing, social media is unparalleled and is easily the most exploitable for intelligent businesses. Social media has other advantages over alternative forms of advertising as well, including its incredible impact, low price tag and, surprisingly, longevity.

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